Opening your own website on the internet can be extremely intimidating, especially if you are unaware of the tools that you can use to ensure the success of your business or independent venture. There are an ample amount of simple practices that you can use to figure out where to find quality website traffic and to understand how it can benefit you. One of the simplest ways that businesses and independent website owners can boost hits to their website is by simply updating its appearance and layout. Below are some tips that you can use in order to change the appearance of your website and increase the overall amount of traffic.
Tip 1: Clean and Simple Backgrounds
Although the look of a patterned website background may be interesting to some. The vast majority of internet users prefer the look of a clean and simple background. An ample amount texture and graphics in the background of your website can be extremely distracting, and the more distracting that your background is, the less your customers will pay attention to your text and images. When deciding on the type of background that you will choose, you will want to ensure that there is contrast between the text and the background color. The majority of website owners prefer the look of a white or black background against white or black text. This will make your information easy to read in comparison to colors such as red and blue. You will want to try to stay away from too many dark colors and too many bright colors as they will force the reader to lose their concentration – and interest.
Tip 2: Place Toolbars in an Accessible Area
One of the most important components to any website is a toolbar. Toolbars provide your readers with the ability to easily navigate through your website without having to manually search for topics that they are interested in. Having links such as “About Us” or “Contact” will allow your readers to be able to find the information that they need quickly. You will want to place the toolbar in an accessible area so that they don’t have to try to find the toolbar on their own. The easier that it is to navigate, your readers will be more likely to visit your website in the future.
Tip 3: Easy to Read and Short Paragraphs
Having written information on your website is necessary as you will be providing your readers with written content. With every article that you have written, ensure that the text is simple to understand and properly broken up into short paragraphs. Increasing the readability of your page will increase the amount of visitors that you have. There are different components to include in your text, such as:
- Key Points
- Highlighting Key Words
Tip 4: Avoid Horizontal Scrolling
This method of navigation is rarely seen on websites anymore but it is important for you to avoid horizontal scrolling when you are setting up your website. Another one of the great ways to boost hits is to enable vertical scrolling due to the fact that horizontal scrolling is disorienting and annoying for readers. If you have ever asked yourself, “How can I drive traffic to my website?” you will want to consider how your readers will scroll to access further information.
Determining where to find quality website traffic will assist you greatly with a variety of different aspects pertaining to owning and operating a website. Whether you are a small business owner or an independent website creator, ensuring that your website is user friendly and appealing is of the utmost importance.